Psychologists claim that we make judgements of people we first meet within half a second, that’s not a very long time. People, and more importantly, potential customers do exactly the same thing with businesses. They will make snap decisions based on what is put in front of them. With that, having your branding saying the right things about your company is absolutely imperative. If your logo doesn’t fit in with the type of work you do then people will be put off and might go elsewhere. Put quite simply, poor branding could cost you money. If that’s the case then, it is clearly something you want to make sure you get right.
With over ten years of experience as a graphic designer as well as qualifications on both general graphic design and more specifically, corporate branding, you can be sure that you have put your companies future identity in good hands.
A ‘brand’ is something that allows people as consumers to associate and to differentiate one company, product or service from another. Some brands are created from scratch, there was nothing there before… More often, though, brands are reinvented. If it’s there already, if it exists, if it has recognition and for one reason or another it has to be changed, then it’s a reinvented brand. Or sometimes it just needs refreshing.
Whether you are setting up a new company and need to create a full brand ready to take on the world or you simply need to move in a new direction, CMD Studios are here to help.